Hollis Gallagher is the founder behind Soirée All Day, a Charleston-based paper goods studio specializing in personalized stationery, watercolor gift tags, notepads, wrapping paper, and mahjong accessories. Rooted in original artwork and inspired by the charm of the Lowcountry, Soirée All Day creates elegant, meaningful pieces for the everyday moments and special occasions worth celebrating.

Soirée All Day began in 2021 as a naptime creative outlet, started while Hollis’s newborn slept during the quiet, uncertain days of the pandemic. What began as a way to send a little beauty out into the world has since grown into a full collection of paper goods designed to be sent, gifted, styled, and enjoyed. Each piece is thoughtfully designed in Hollis’s Charleston studio, often inspired by the small details that make everyday moments feel special.

With a style that feels collected, Southern, and timeless, Hollis designs for people who believe the smallest details often make the biggest impression. Her work blends watercolor artwork, classic patterns, chinoiserie-inspired details, florals, scalloped edges, and a sense of occasion — creating paper goods that feel both personal and polished.

Soirée All Day has been featured in Southern Living, on The Summer I Turned Pretty, and in Mähj the Mag, a reflection of the warm, artful sensibility that runs through the entire brand. Hollis lives in Charleston, South Carolina, with her family, where Lowcountry light, historic charm, handwritten notes, and a standing mahjong game continue to inspire her work.